Facebook ads going to my site not only cost a lot, but have a 100% bounce rate (bad).
AdWords ads on the other hand cost less and so far have had a 0% bounce rate (excellent).
This is based on less than 10 clicks each (so take it with a grain of salt), and was tracked through Google Analytics. I'd add Microsoft AdCenter to the mix, but I can't find a way to distinguish clicks from their ads vs clicks from their search. I've heard the conversion rate is high (which probably means a good low bounce rate), but I'll keep looking around in Analytics and see if anything comes up.
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