It's been mentioned on an NBC news station (link's been broken or no longer exists) back in either 2006 or 2007, a USA Today column in 2006, and more recently (Jan 2008) by the New York Times.
Fact is, there are still a lot of people who don't know about it. I played with AdWords when the site first came about, but there's still more work to be done. Therefore, I tried playing with:
- Google AdWords
- Microsoft AdCenter
- Facebook Ads
Results are kinda preliminary, but it looks like Facebook is about the worst place you could ever pick to put up ads. CTR's are horrendously low, clicks are expensive, and the bounce rate was 100%.
Microsoft AdCenter is certainly the cheapest way to go. Good CTR's, and the clicks don't cost a lot. I haven't checked the bounce rate yet, although from what I read most people have the best conversion rates with AdCenter.
Google AdWords continues to be one of the best performing number-wise. It's pricier than AdCenter, but gets a lot of impressions and clicks.
In the end, I'll probably dump Facebook Ads when my credits run out unless things manage to turn around. As far as the others go, we'll have to see.
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