Sunday, February 15, 2009

Yet another glasses site

Update: I ditched the site and transitioned info from the charts to EGRR.

Yes, it's getting crazy. Spent some of last night and most of today starting up a new site... Buy-Glasses.net .

It's got information I probably could have integrated into EyeglassRetailerReviews.com . There's a few reasons for doing it this way though. I'll go through the thought process here.

  1. EGRR works great for people looking for reviews. It lags behind though when someone is searching for "buy glasses", even though a list of retailers and reviews on them would probably be extremely helpful. Really, it's designed around the notion that people have already found retailers and are looking for information. That was more or less the intent - to help people who are looking between various retailers trying to get info, and while "getting the word out" was a secondary focus, it did remain secondary. For better or for worse, the majority of the traffic is for people who have already found retailers and are simply looking for information.
  2. Designing a site catered towards people just "looking for glasses" has to be done as such. It's not worth twisting EGRR into that. It's better to make a site designed for that purpose.
  3. The big theme in Buy-Glasses.net is that someone who's searching for "buy glasses" is probably looking for both info about buying glasses online AND a list of retailers. This site tries to provide both. It does not go into details on each retailer - I suppose it could, but I'd have too much overlap. Better to do it this way. I've got a list of retailers, and a few sections of the site with information that will actually help people who may have some questions.
In any case, Buy-Glasses.net does not focus on the differences between the retailers. It does to the extent that a "comparison chart" allows, but that's it.

Other pages on the site give useful information for first time buyers who might not know what the differences are between lenses - what polycarbonate is, or what an AR coating does. This site fits that need.

And finally, I've done enough to relax for the night. It's been a long day.

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